"Why is it that after every keynote, I have to work twice as hard off-stage as I did on it?"

By Dan Södergren, AI Marketing Speaker & Trainer
⇾ Connect with Dan on LinkedIn

That single question, asked by a fellow speaker, made me stop in my tracks.

You know the feeling:
You step off stage after a keynote or training session.
The applause still echoes. The feedback is glowing. The room is buzzing.

And then reality hits.

• 50+ LinkedIn requests to filter and respond to

• A stack of business cards that needs digitising

• Testimonials you have to chase down

• Event photos scattered across organiser folders

• No system to capture it all...

The hidden cost of every gig?
More than 20 hours of manual admin time you could be spending with family, creating new content, or securing your next booking.

I realised: this is the broken system every speaker is forced into.
And I refused to accept it.

An Experiment In Doing Things Differently

Over the course of three months, I ran a test.

Before:
15 leads from 5 events (all manual follow-up).

After:
89 qualified leads from 8 events (automated).

Result:
📈 £8,000–£12,000 extra revenue
🎯 115 ready-to-use testimonial graphics
🕒 Dozens of hours saved

The breakthrough?
I stopped waiting for organisers to share data, and built my own system: SpeakerPro.