What happens to your brand between the standing ovations? In this edition, I sat down with Vassilena Valchanova, one of Europe’s leading content strategists, to uncover how speakers can stay visible and in demand between gigs. Join before Nov 15 to get The Personal Branding Blueprint + a bonus 1:1 with Vassilena to build a brand that works while you sleep.
“A strong personal brand works while you sleep—connecting you with people long after the applause.” - Vassilena Valchanova
You've invested in your speaking craft. You've refined your delivery, sharpened your stories, and built presentations that land. But here's the reality: those 45-minute keynotes, no matter how powerful, only reach the people in that specific room at that specific time.
The compound effect of your ideas—the opportunities, the connections, the recognition—happens when your thinking reaches people between gigs. When someone discovers you at 11 PM while researching speakers. When a conference organiser sees your perspective on LinkedIn three months before planning their event. When your ideas show up in someone's feed at exactly the moment they need that insight.
Without consistent visibility, you're constantly starting from zero.
Most speakers I know are stuck in one of two patterns.
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The Treadmill: Posting without a plan. High effort, low compounding.
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The Disappearing Act: Months of silence because “there’s no time.”
Both fail without a simple strategy you can keep up during travel and delivery weeks.
The 4 Components of an Efficient Speaker Brand
What's making personal branding so hard is that you’re missing a structured approach that connects who you are with what you create—a framework that bridges strategic positioning with practical execution.
In my experience, this boils down to four key elements:
