The 3B Framework for booked-out speakers
by Magali De Reu
Jun 26, 2025
Dear Speaker,
What do speakers who get rebooked have in common? It's definitely not the biggest audience. Or the flashiest website. Or a viral TEDx talk.
From what we’ve seen in 35+ years combined: The ones who turn one keynote into five all have structure.
They know how to position themselves, pitch to buyers, and build repeat business.
That’s why we teach the 3B Framework.
It helps speakers:
- land better clients
- get booked more often
- and turn one talk into recurring revenue
Let’s break it down (with real examples of people in your industry).
